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Guide To Sales Demo Cases

Date Added: 20.08.19

At PottertonPacs we pride ourselves on being expert designers, manufacturers and suppliers of protective presentation cases, padded soft bags, custom protective covers and other heavy duty equipment transit, presentation or storage solutions for a wide range of industries.

What Are Sales Demo Cases?

Sales demo and presentation cases are used by individuals that need an innovative and attractive way to display products to potential clients. They are also referred to as sample cases.

A simple way to understand their functionality is – a way to demo your products and samples during a sales meeting.

Our demonstration and presentation cases boast a whole host of features that can be used by business men and women across a wide range of industries. If you’re a travelling sales rep, a business professional or someone in the sales and marketing industry, read on to find out everything you need to know about sales demo cases.

First Impressions Count

Everyone knows how crucial first impressions are. In fact, one psychological study found evidence that people will generally make their mind up in a blink of an eye – approximately one tenth of a second!

Sales presentations and meetings are often the first and last impression a businessman gets in front of a potential customer. The importance – and potential impact – of sales demo cases, is less known.

The truth is, whether you and your company’s sales team are currently using them or not, there is a very strong argument that sales presentation cases will have a significant bearing on the success of your sales meetings and presentations.

The Importance Sales Presentation Cases

Whether you are in a highly competitive mass market, or a highly specialised niche, chances are there will be companies similar to yours vying for the same business. Making each situation unique.

As a result, it is highly likely that you won’t be the only potential supplier your target customer will be seeing. This means that any small advantages gained via using cases in your sales meetings, could be the difference between closing a deal and missing out

Are There Different Types Of Sales Demo Cases?

A sales demo case will usually take one of two forms.

Firstly, there is a wide range of moulded plastic cases. With integrated handles, catches and hinges; at Potterton Pacs we offer these in a surprisingly wide range of colours and sizes.

Alternatively, we offer completely custom built options. These give you much control over the final appearance, and tend to appear more “premium” overall, making them ideal for luxury or high value items.

Do I Need A Stock Or Custom Case?

Choosing between a stock or custom sales demo case is dependent on a number of factors, and will be different for every business, type of sample or target market. Our experienced and helpful team will help guide you through this process, first understanding your needs, then advising on which solution is best for you.

Regardless of the outer presentation case that you choose, your case should be enhanced further with customised foam inserts, branding, logos and more!

Advantages of Using Sales Demo Cases?

Whilst not an exhaustive list, the most commonly reported advantages as cited by sales professionals just like you, are as follows;

  • Provide a strong visual impact
  • Allow for excellent branding potential
  • Offer increased protection to sample products
  • Provides a point of difference from your competitors
  • Gives an overall polished and professional appearance
  • Let’s take a look at why each of these specific points is important, and the direct impact they can have on the success of your sales pitch

It’s not rocket science, which sounds better?

Carrying a selection of “loose” samples into a meeting, or even worse, having a number of samples simply thrown into a larger bag or case (no matter how expensive) and pulled out one by one as the need arises?

Or, the alternative of having your samples neatly organised in a foam insert that itself is housed within an attractive outer presentation case?

Branding Your Sales Demo Case

Tied closely to the visual impact of your sales demo case is the branding opportunity your case provides. Your sales demo case should highlight your samples or products without overshadowing them, as well as reflecting the colours of your company’s branding, and be memorable.

Branded sales demo cases add an extra level of professionalism to you and your company's appearance. The use of colours isn’t your only branding option, however. There are in fact a wide range of case branding options open to you.

What Can You Customise?

Exterior cases can be printed, have labels attached, be varying colours and even have logos moulded into their body during the manufacture process.

So Why Is This Important?

Besides the importance of making a great first impression, by conveying a consistent brand identity across not only your sample cases but also your company literature, business cards, presentations and even email signatures, it will allow your target users too much more easily remember you, your company and your products.

Not only are your potential customers more likely to remember your brand, you are also protecting your samples during transit. Your custom cut foam is separating and cushioning each item, stopping them colliding and moving. This not only prevents scuffs, marks and breakages, it also acts as a ‘cushion’. For example, if the case is dropped, the samples are protected from the impact and vibrations. The case is carefully designed to absorb shock within the foam, preventing the damaging reaching your products.

Protecting your samples like this not only saves you the expense and / or inconvenience of replacing what could potentially be expensive items (or rare if in prototype form), but also saves you the embarrassment of having to present a damaged product in an important meeting.

Ready To Order Your Sales Demo Case?

What a well designed and manufactured sales demo case gives you is a point of difference from your competition. As a result, if you are competing with other firms for a contract or sale, the impact of being the most memorable can be absolutely crucial in securing the business.

With so many options to choose from, finding the perfect presentation case for your business or specific products doesn’t need to be a struggle. If you have any questions about our range , please feel free to get in touch with a member of the Potterton Pacs team today.

With years of experience in the packaging industry, we can answer any questions you have and help you find the perfect presentation case for your unique requirements.

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